This is taken from the Arc of Essex County press release dated March 3rd, 2011. To see the logo in action you can go to the Candle Lighters Cafe Press Store.
Livingston, NJ, March 3, 2011 – The Arc of Essex County has unveiled a dynamic new logo as part of a nationwide campaign to heighten public awareness of the work done by The Arc to provide opportunities and supports for children and adults with intellectual and developmental disabilities (I/DD).
The logo design, which incorporates the phrase, “Achieve With Us,” reflects the determination of The Arc to support and embrace people with I/DD and their families across their lifetimes and across diagnoses, among them Down syndrome, autism, and cerebral palsy.
“Our new brand identity represents a new day for The Arc of Essex County and the mission of The Arc. The new logo is bringing the efforts of a strong and energetic organization front and center and is a bright reminder that we provide opportunity: opportunity for hope, opportunity for growth and opportunity for change,” said Bruce Bird, Ph.D., The Arc of Essex County president.
The color combination of orange and yellow is a standout among nonprofit organizations and its vibrancy will be closely associated with The Arc, just as pink is associated with awareness of breast cancer.
The Arc is the nation’s largest and leading organization for people with I/DD and their families. It has been an effective agent of change, forcefully advocating for legislation to improve the lives of people with I/DD in health care, education, employment, housing and other areas of life.
The Arc of Essex County, which was established in 1948, is a service provider as well as an advocate, and has the distinction of being one of the oldest of more than 700 Arc chapters in the United States. There are 20 chapters of The Arc in New Jersey, and The Arc of New Jersey is extremely active at the state level.
“We are proud and excited to introduce our new look to the community. The Arc of Essex County is a very important part of literally thousands of children and adults, and it’s because of the supports and services of The Arc that they are able to achieve individual goals and determine their life’s path,” said Linda Lucas, executive director of The Arc of Essex County. “The new logo eloquently expresses our deep, ongoing commitment to build on our 63-year legacy of making a meaningful difference every day.”